IRB Intro Post #1

Blink, by best selling author Malcom Gladwell, is a book explaining how humans make subconscious snap decisions. Supporting his ground breaking ideas with facts on the function of the brain, Gladwell explores "the power of thinking without thinking". He strives to answer where our 'gut feelings' come from, and how our first instincts are often so accurate. A mixture of fascinating facts and interesting examples, Blink presents many revolutionary ideas.